Mac App’in
Hey there fellow Mac user! (PC people might find some of this useful too, but these recommendations are based on my experience with certain apps on my Mac, not their PC versions (if they have them)).
I have a couple of tools on my iMac and MacBook Pros that I think are indispensable, and I feel it’s my civic duty to share them with you.
Mailplane – I have half a dozen google apps and Gmail accounts for various companies and personal responsibilities. Mailplane is an application that saves my logins and lets me bounce between them seamlessly. No more logging in, logging out, using different browsers, tabs, windows, etc. All mail in one place!
Evernote – I use Evernote premium to keep track of my notes. Everything from ideas to meeting notes to blog drafts is stored there, and it syncs to my iPad and iPhone so that all of my devices have current versions. Recently, @russperry introduced me to the Livescribe pen, which syncs my handwritten notes to Evernote too!
Cloud – Search cloud or cloud app in the Mac App Store, and you’ll find an amazing little file sharing tool. It installs in your task bar. Just drag a file onto the little cloud icon, and it will upload, generate a unique URL, and copy that URL onto your clipboard to paste into an email or other message. Stop trying to attach 20MB files to an email! Use cloud app (works with zipped folder too for sending multiple files at once).
Caffeine – Drink it, AND download it! Caffeine overrides your system preferences for energy settings, and lets you keep your monitor from dimming while you read or keep your embarrassing private screen saver from turning on during a business meeting. You can choose to enable caffeine for a few different durations, or infinitely until you turn your computer off.
Dropbox – Everyone has heard of this by now, but if you haven’t, pay attention! Install Dropbox (free account for 2GB, paid up to 100GB), and store all of your documents there. I’d also store things like graphics, presentations, notes, and backups. Don’t fill your dropbox up with pictures and videos and songs, which are the only reason our hard drives ever reach capacity. Store those on your system drive, and back them up to an external drive using Time Machine or a similar program. All other files should be on your dropbox. That way, getting a new computer or dealing with a broken one isn’t more than a couple minutes of hassle.
If you have any questions about these tools or others, let me know! If you know about something worth recommending, share it below. Thanks for reading.
How to Get Any Job You Want
Most of the time my articles are geared toward business owners and video professionals, but this one is for everyone else! Recently I’ve had several friends and family members looking for jobs, and it occurred to me that finding a job is just like running your own company – except you are the product and potential employers are your customers. So, here are a few tips to land ANY job that you set out for!
Do your homework
Most employers aren’t just looking for a warm body. They’re looking for someone that shares their company’s interests and values and can help them achieve their goals. So, before walking into someplace off the street and asking to see the manager, you should do some quick research on the company. Have they been in the news lately? Do they have any new products coming out that you’re interested in? Have they expanded to other markets or opened up new stores? When I interned at Innosight, one of the door openers was noticing a partner’s quote in a magazine that I read. At minimum, do a quick Google search to see what you’re getting into.
Window Shop
If you’re applying for a job in a place that you can get into (aka not a deep, dark corporate prison), walk into the company as a customer first. It’s much better to go undercover first so that you can get familiar with the location, see how employees act and are dressed, and understand how the place works. Asking for a job the first time you step into a place makes you look desperate, but if you’re familiar with the location and staff, you’re already ahead. Then, when you do ask for a job, start with, “I was in here last week (shopping, eating, etc), and it seemed like an awesome place to work….” Being selective is attractive.
Find the Fox
In any organization, the fox is the one who influences the decision maker. It’s not always possible to get in front of the boss, but it is usually possible to figure out who else in the company has some clout. Most people will ask the receptionist or another entry-level employee if they are hiring, but in my experience, they don’t usually know! In fact, another employee who isn’t getting enough hours may even turn you away before you have a fair shot. So skip the gatekeepers, and find the decision makers. Tip: most bosses or managers will open or close a business, and go in and out during the day. Your best chance at getting to them (in person/by phone, etc) is to find them then.
Recommendations Trump Resumes
Resumes are like the spam in my inbox. They are unsolicited, generalized, overwhelming, flowery documents that don’t usually explain who you actually are. Let’s face it, not everyone is a great writer. So, rather than pass out 1,000 resumes, figure out how you can best communicate your skills. A video? Personal recommendation? Employers want to see your value as quickly as possible, and the easiest way is for them to hear about it from someone they trust. That said, resumes, online profiles, or some list of your qualifications is important, and I’d suggest having one ready if asked. Start with a LinkedIn profile – I like looking at those much better than poorly formatted word documents. And, if you’re sending a resume electronically, my advice is to use a PDF, where there is no chance that your margins or fonts will get messed up on the other end.
Persistence Wins
In high school, I worked at Abercrombie & Fitch very briefly, because it seemed like the cool thing to do. After my interview, it took 5 phone calls and 2 visits to the store before the manager finally gave up and agreed to let me work there. The reality is that sometimes it’s easier for a boss to hire someone than to tell them no over and over again. So, without being obnoxious, the more you can follow up the better! I would guess that the majority of people stop in once, hand out their resume, and are disappointed when they never hear back. Marketing research shows that it takes an average of 7 exposures to a product before a customer will buy it, and hiring employees is no different! So stick with it.
Interview the Boss
This is a little trick that I’m convinced works if you do it right. It’s a lot easier to approach an employer when you are “interested” or “researching” or “studying” than it is when you are just looking for a paycheck. So, ask if you can interview the boss about the industry, how they got where they are, and where they see the company going. You respect them immensely, appreciate their time, and think their advice and mentoring will help to advance your career. Now, if you do this right, you’ll establish a nice relationship with the boss. And, come time for them to hire, you might be the first name that comes to mind.
Try Before you Buy
This is last-case scenario, of course. But, if its really the job that you want, and you’d do anything to have it, then how about some free labor?! Everyone loves a good intern, and if you can provide some value to them in any way possible, it’s a great way to get in the door and prove yourself. Be sure to say up front that you’d like a job, and clearly define the term of the free labor so that you don’t get stuck in a long-term volunteer position.
VALUE
Remember, everyone has value. They either have money, skills that they can turn into money, or time that they can spend developing skills. Use the resources around you (friends, family, schools, public services), and communicate your value to get any job that you want!
I hope these tips have been helpful, and if there is any way I can elaborate, feel free to comment here or reach out to me.
I Love Appliances
Latte maker from surlatable.com
I’m coming up on my one year anniversary of being married, and as any newlywed knows, with marriage often comes a strange fascination with small kitchen appliances. Walking around Crate & Barrel on wedding-gift-registration day with my price scanning laser in hand, I was immediately awe-stricken by hundreds of mini-solutions to problems I had never considered, and didn’t know existed.
Case in point – potato peelers are better than knives for peeling potatoes. They just are. And wine tastes better aerated (or at least I feel cooler aerating wine before drinking it).
So, as my first married year comes to an end, I’ve decided to mull over my new found appreciation for culinary contraptions, and I made an important connection. When cooking a complicated recipe, a chef often uses inventive and specific tools for accomplishing each task at hand, bringing about the desired result in a consistent fashion. Regardless of the chef’s abilities, following a recipe and using the right tools can even help a fumbling newlywed like me make a decent meal.
In business and life, we so often hear recipes in the form of advice, but then we do the equivalent of opening a can by hand, and we fail.
There are three lessons here:
Find some appliances
If you are still opening cans by hand – or practicing any manual, time-consuming, and inefficient tasks – think about what tools there might be for the job. Is there an online service you can subscribe to? Maybe something you could outsource? Or maybe an updated piece of equipment that will save you time in the long run? Make the investment, it will be worth it.
Pick the right tool for the job
Just like you wouldn’t cook pasta in a toaster, many people are using the wrong tools for the job. Today, most solutions are so focused that you’ll end up building a customized toolkit for your specific needs. At EVC, we use over 15 different applications and services to get the job done.
Remember how you did it
Did you make a change to a recipe, or find a way to do it better? Be sure to write it down and share it with others.
Have you found any tools that work for you? Share them with others in the comments! Need advice? I’m here to help.
