Have you seen Bench’s stock photos? All those smiling people, drinking coffee in a Restoration Hardware inspired office, with their tortoise-shell glasses and perfectly organized finances?
If you have, maybe you’d agree: the company’s visual aesthetic seems more like a West Elm store than your typical bookkeeping firm. I’d venture to say that the look is so perfected, that it’s easy to assume the photos you see on Bench’s homepage, Facebook, and Instagram are all shot on some Hollywood sound stage.
Not the case.
As a client of Bench and contributor to the Bench Blog, I was invited to visit Bench’s new office any time I was town. So, one Tuesday afternoon on a recent workcation, I dropped by.