I was looking at Google Analytics for my website last month, and I noticed something weird.
One blog post – a short, non-spectactular post – had over 1,000 unique views. To put that in context, that’s almost 5 times as many views as my second most popular post that month, and more than twice the traffic that my homepage received during the same time.
I didn’t realize it at the time, but here’s how I unlocked a powerful strategy for getting more traffic to my website.
Back in November, I got an email from the “Customer Success Officer” at one of my favorite email companies, Sanebox. It was the type of email you get all the time… “if you have a second, we have a quick question…”
So I sent this response:
A couple days later, I heard back from Nick:
I didn’t think much of it at the time, but when I saw traffic to my website spike dramatically, I remembered this short exchange.
One of my clients runs an SEO business, and he’s told me in the past how getting external validation for your brand can be more powerful than any advertising you’d do for yourself. Using tools like Outbrain and Taboola, you can purchase syndicated advertising for your blogs on the web’s most popular websites. You’ve seen them at the bottom on Huffington Post and other websites. “If you liked this article, check out…”
Well, Sanebox was spending money to promote my post. When I drilled down into where my traffic was coming from, Outbrain came in at #2 on the list. And not on my dime.
So, next time you get an email looking for product feedback, don’t archive it. Use it as an opportunity to help them promote their brand. They might just reciprocate.